“For Relaxing Times, Make it Suntory Time.”
I’ll drink to that.
Although I’ve never been a big whiskey drinker (or a big drinker at all, really), I’ve decided that if I’m gonna own a bottle of whiskey — and I’m gonna — then it’ll have to be an $80 dollar bottle of imported whiskey.
Yup. Because…why the heck not?
Suntory, which has a few different whiskeys for varying price points ($40 to $6,000 — yup, six grand, kiddies) was made famous outside the Land of the Rising Sun back in 2003. This occurred with the brand’s very meaningful placement in Sofia Coppola’s Academy Award-winning film, Lost in Translation. (Francis Ford Coppola, Sofia’s famous father, was featured in a Suntory whiskey commercial in the 1980s.)
During a commercial shoot that was threaded into the narrative of Lost in Translation, a tuxedoed Bill Murray slowly raises his whiskey glass, looks into the camera, and debonairly delivers his line: “For relaxing times, make it Suntory time.”
Like a bajillion other fans of this Oscar-winning flick, I’ve probably wanted a bottle of Suntory Hibiki (“Harmony”) ever since. But, again, not being a big whiskey drinker, I wasn’t in…
